Partner Workshop FAQs

Jump To:

• What's the difference between a CAWs and a Partner Workshop?
• Why should I run a partner workshop?
• How should I ask someone to partner with me?
• Are my landing page links different for these types of workshops?
• How does my Partner advertise for the workshop?

What's the difference between a CAWs and a Partner Workshop?

• Nothing! You'll see them referenced throughout the site and in our discussions, but they are the same thing. 

Why should I run a partner workshop?

• They are a great supplement to your regular workshops and help to widen your community reach.
• Can be a helpful boost during a slow period, like the holiday season.
• Act as a second touchpoint (with your Breakthrough ads) for your cold audience
• Leverage someone else's Know, Like, and Trust to build your email list by using theirs

How should I ask someone to partner with me?

• If you have a mutual connection, an introduction would be best. If you are part of the same organization, an in-person or virtual networking event may give you the best opportunity. If they are a cold outreach, email may be your only option. For any method, approaching them about a partnership follows the same structure.
  • Build trust (don’t be overly aggressive or too generic). Find a connection that grabs their attention. This is why you researched them. (Example: Three of my patients (Mary, Beth, and Joe) are employees of your school district. They recommended I speak to you now that your new insurer covers PT and could help more teachers.)
  • Put the partner first. Make the win compelling for them. The win may vary based on the business: some businesses will be excited for you to educate and help their clients, and others may want a similar opportunity to offer a service to your clients.
  • Clear CTA with a question mark. They should recognize that you are asking a question and be able to answer with a clear 'yes' or 'no'. (Example: would you be interested in learning more about the Low Back Pain workshop we did recently?)
• Use the email templates attached at the bottom of this page as guidelines when emailing a new partner. 

Are my landing page links different for these types of workshops?

• Yes! When sending out the landing page, be sure you're sending the correct Partner link. Partner landing pages are at the very bottom of your Preview Links page and will include the partner business name in the URL.

How does my Partner advertise for the workshop?

• Grab the landing page link and give your partner a draft of an email with the link they can send out to their email list and followers. The easier you make it, the more likely they are to spread the word. You can get creative here: design a flyer, write an email, make a video with them for their FB Page, etc.