What are Monthly Email Campaigns?

Jump To:

• What are Monthly Campaigns?
• When to Send an Email Campaign
• Where Do Email Replies Go?
• Who Receives the Campaign?
• Types of Campaigns
• *PT Campaigns
• #1 Exercise Campaigns
• Chiro Campaigns
• Enovis Campaigns
• Goodwill Campaigns
• Greatest Promotion Ever (GPE) Campaigns
• Holiday Campaigns
• Offer Campaigns
• Past-Patient Workshop Reminder Campaigns 
• Single Question Email (SQE) Campaign 
• Testimonial Campaigns

What are Monthly Campaigns?

• Monthly Email Campaigns are pre-made email campaigns that you can schedule and send easily from within Breakthrough.
• These campaigns are sent to your contact list and are meant to keep your contacts engaged over time. 
• By utilizing these pre-made campaigns, your clinic stays top of mind and positions you as the expert in your area.

When to Send an Email Campaign

• Send one email campaign a month. Ramp it up to twice a month for GPEs or in slower seasons.
• The most effective email campaigns complement the events you’re running each month. Keep other marketing campaigns, time of year, holidays, etc, in mind when creating your marketing calendar.
• Tuesdays are a good day to send emails (higher open rate), but it’s not the only day that emails are effective!
• We don't recommend scheduling campaigns more than once every two weeks. Some email campaigns can last for up to 10 days, which could cause overlap and affect the reach of your emails.

Where Do Email Replies Go?

• All email replies will be sent to the email in your Location Settings indicated as "Send Replies To".
  • This is location-specific and can differ if you have multiple locations within Breakthrough. 

Who Receives the Campaign?

• Only contacts in No Phase will receive your scheduled monthly campaigns. 
  • Contacts in other phases will receive email messaging related to their current phase.

Types of Campaigns

The Breakthrough system has a number of campaign types available that are pre-made and ready to use! For more details on each email campaign, click here.

*PT Campaigns

• These campaigns specifically reference Physical Therapy and should only be used by those who offer Physical Therapy services

#1 Exercise Campaigns

• Include a link to a YouTube video that has exercises to help alleviate pain
• Contacts that open the video will receive a follow-up email inviting them to schedule an appointment

Chiro Campaigns

• These campaigns specifically reference Chiropractic treatment and should only be used by those who offer Chiropractic services

Enovis Campaigns

• As part of Breakthrough's partnership, we proudly offer campaigns specific to the Enovis line of devices.
• These campaigns invite contacts to schedule a consultation for LightForce Laser or Radial Shockwave or to attend an upcoming open house.

Goodwill Campaigns

• Offer free content to the readers and ask that they engage with the  content (i.e. 'watch this video', 'resond to the survey', etc). 
• When the reader engages with the content, they will be prompted to handle their pain by scheduling in with your clinic to solve their pain and get back to normal naturally.
• Most goodwill campaigns generate a BOOM email after a reader has taken action on the email call to action (CTA). To familiarize yourself with what BOOM emails are and who receives what types of BOOM emails, read more here.

Greatest Promotion Ever (GPE) Campaigns

• Promote a free-screening event that you host in your clinic. It is recommended that you host these events 2x a year (during the months leading up to your slowest times).
• These campaigns should only run if you currently have a GPE scheduled.

Holiday Campaigns

• Meant to nurture contacts with simple holiday messaging or advertise a GPE

Offer Campaigns

• Include an offer for contacts to claim a free consult or appointment.

Past-Patient Workshop Reminder Campaigns 

• Advertises an upcoming workshop and prompts them to register for the workshop. 
• Double-check that you are sending the correct workshop type when sending this campaign.
• It is recommended that this campaign is sent 2 weeks prior to your workshop - but not for every workshop (recommended: once a quarter per workshop type).

Single Question Email (SQE) Campaign 

• SQE campaigns typically the highest engagement rate but should not be used more than 1-2 times a quarter.
• These emails typically ask the contact to respnd and let you know how they're doing.

Testimonial Campaigns

• Generalized testimonials (not specific to your clinic) that explain the benefits of conservative care from the patient perspective.