Email Campaign FAQs

Jump To:

• What are monthly email campaigns?
• When are monthly campaigns sent?
• Who receives monthly campaigns?
• What campaign types are available?
• Broken Links and Troubleshooting
• Campaign Replies
• Email Broadcast
• Indoctrination Emails
• Email Deliverability Statuses

What are monthly email campaigns?

Monthly Campaigns are pre-made email campaigns that you can schedule and deploy easily from within Breakthrough.

These campaigns are sent to your contact list and are meant to keep this audience engaged over time. By utilizing these pre-made campaigns, your clinic stays top of mind and positions you as the expert in your area.

When are monthly campaigns sent?

• The initial campaign email will go out at 8 AM local time on the date you choose. 
• Subsequent emails will typically send between 8 AM - 10 AM.

Who receives monthly campaigns?

• Only contacts that are not currently active in a patient phase (contacts in "No Phase" or "Pending") receive Monthly Campaigns.
• Contacts already in an automated sequence (workshop registrants, scheduled POC, etc.) will not receive these emails until they are moved to No Phase. 

What campaign types are available?

• *PT Campaigns
• #1 Exercise Campaigns
• Chiropractic Campaigns
• Goodwill Campaigns
• GPE Campaigns
• Holiday Campaigns
• Offer Campaigns
• Past Patient Reminder Campaigns
• Single Question Campaigns
• SMS Campaigns

Broken Links and Troubleshooting

• If links are not responsive inside of a campaign, it typically means that either the link does not exist or there is a formatting issue in the campaign. 
• While you will be able to see all available campaigns, those related to specific funnels may not function correctly if the related funnel is not on your account. 
• If you preview a campaign and find that a link isn't behaving as expected, or your practice information looks inaccurate in the preview, send an email to support@getbreakthrough.com with details and the PDF preview. 

Campaign Replies

Contacts can reply to any SMS or Email campaigns they receive. You should monitor your inbox and respond to email replies promptly. 

• When a contact replies to an email, our server will forward it to the email address that you have listed in the 'Send Replies To Address' field. 
• Breakthrough does not currently support replying to emails directly inside of the app, but you can reply directly to the contact in the forwarded thread. 

Email Broadcast

• Email Broadcasts allow you to send an email out to your entire email list. They do not currently support individual client emailing or emailing specific groups of contacts. For more information on how to send a broadcast, click here.

Indoctrination Emails

• After someone registers for a workshop, they are automatically put into a Workshop Indoctrination Sequence and will receive automated emails and texts from Breakthrough.

• Premium Workshop Emails and Texts
• Pro Workshop Emails and Texts

Email Deliverability Statuses

In the Breakthrough software within the campaign message logs, you can see details on an email campaign that was sent out and whether or not it was actually delivered successfully - and if not, you can look at the status to learn why. You may see most commonly "Delivered", "Accepted", "Failed", and "Unknown."

• Delivered: The message was delivered successfully to the recipients inbox. (Note: This status is for both email and SMS.)

• Accepted: The recipient's server has allowed the email to come through, but this does not mean it was actually delivered.

• Failed: The message was not received. Click on the 'Notes' icon next to the email address or phone number to see why. (A common reason we see is that the message is "too old [CODE]" means the message basically timed out and could not be delivered. We may also see that the recipient marked messages from us as spam, and so the message did not get delivered.)

• Unknown: This means that we had no contact information found on file (no email, no phone number) and so the contact was skipped.