Jump To:
- What is a GPE Campaign?
- When to host a GPE
- GPE Marketing for Premium Members
- Managing GPE Leads
- Updating GPE Leads
- FAQ
What is a GPE Campaign?
- Your practice promotes a day of free screening appointments
- This offer works well because it is an easy commitment for people in pain, and it is only offered for a limited time.
- To maintain a continuous stream of direct access patients, our practices will run workshops consistently throughout the year. GPEs can provide a spike in patients during times of lower patient volume.
When to host a GPE
- 2 - 4 times a year
- During times when patient volume is generally lower
Who should attend a GPE?
- Since a free screen is broad and can cover all pain types, you can market a GPE to:
- Your past patient email list
- Current patient referrals
- Cold traffic from the community
GPE Marketing for Premium Members
Facebook Ads
- Our team will run Facebook ads encouraging people to sign up for your free day of appointments.
- GPE workshops are like any other workshop; you'll still want and expect to spend $1000 in ads for two weeks of advertising.
Landing Page
- The call to action is to reserve a spot on the day of free appointments.
- When clicked, the person is prompted to enter their name, email, and phone number.
Thank You Page
- After registering, they'll see a Thank You page letting them know you will contact them shortly.
Email/Text Campaigns
- After reserving their spot, they receive a series of emails and texts.
- To access the GPE email copy, click here.
Managing GPE Leads
You'll receive these leads just like any other workshop leads. Once a lead submits the form, you receive a new GPE Registrant BOOM email. You can review the GPE Call Script here.
Updating GPE Leads
You'll update these leads in the same way as others. Depending on their outcome at the GPE event, you'll select one of the following:
| Status | Use When: | Email Campaign Received |
| Reschedule Workshop | Lead was unable to make it but wanted to attend another date | Workshop Campaign |
| Showed - Didn't Schedule | Talked to the Lead but they did not schedule a slot for the GPE | GPE - Showed / Didn't Schedule |
| No Showed | Lead did not attend GPE | GPE - No Show |
| Free Screen | Lead schedules a follow-up visit at the GPE | Free Screen - Scheduled |
| Initial Evaluation | Lead scheduled an Initial Evaluation | Initial Evaluation - Scheduled |
| Unresponsive Lead | Lead did not answer your call, text, or email. Unresponsive will appear under their previously set Status. | Campaign not affected, remains in GPE Campaign |
| Sent Message Lead | Connected with the lead, but they did not complete the goal of your call. Example: requesting that you call them later that afternoon. | Campaign not affected, remains in GPE Campaign |
| Move to No Phase | Lead does not want to be emailed further about the Direct Call | No email campaign - will receive monthly campaigns |
FAQ
Do the emails only promote the specific date of free screens, or does the campaign offer people to come in sooner?
Emails mention the day of the workshop only. When your team confirms registrants, they can (and should!) try to get them in sooner.
Is there a certain day that should be promoted (weekend vs weekday)
Nope! Whatever day works best for you is what you should choose.
Do I need to set up testimonials?
Yes, the setup for this is like any other funnel. We recommend adding testimonials in the same way you would for other workshops.
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