Reactivation Text Campaigns

Jump to:

• What are Reactivation Text Campaigns?
• Campaign Duration
• How to Schedule a Reactivation Text Campaign
• Supported Placeholders
• Using Links in Text Messages

What are Reactivation Text Campaigns?

Similar to Monthly Email Campaigns, these text campaigns are meant to reactivate past patients and leads. You can choose the message, the duration, and the date/time for the message to be sent.

Audience

• Reactivation campaigns (email or SMS) are only sent to Contacts in 'No Phase' and 'Pending.' 
• Contacts who have unsubscribed to texts will not receive reactivation campaign texts. 
• Your reactivation text will be sent to contacts in batches over 9, 30, or 90 days. The size and frequency of these batches depend on how many contacts you have.
  •   Example: If you have 1000 contacts in No Phase and choose a 90-day duration, each week, 78 contacts will receive the Reactivation Message.

Campaign Duration

9 Days

• This is best used during your slowest time of year or if you have a smaller contact list and primarily want to market to your past patients.

30 Days

• This can be used to maintain the current volume in your practice by keeping your contacts engaged while not overwhelming your lead converters.
• This is a good option for a practice that is experiencing frequent last-minute cancellations and wants to fill those spots.

90 Days

• This option is best for practices that want to stay engaged with their contacts but don't need an immediate "boost" in visits.
• This is also the best option for practices that are struggling with staffing or who are worried about being able to respond to replies.

How to Schedule a Reactivation Text Campaign

1. Click the Reactivation tab
2. Choose Text Campaigns
3. On the right-hand side, click the blue Reactivation button
4. Click the blue + New button
5. Set a name for your Campaign (this is internal only and won't be shown to contacts)
6. Add your text message to the Message field
7. Choose which days of the week to exclude, if needed. 
   • This prevents texts from being sent on certain days of the week, for example, if you're closed on Sundays.
8. Click the blue Next button
9. Choose the Campaign Duration. The shorter the duration, the more contacts will get the text each week. 
10. Choose the Campaign Start Date and Time 
11. Click Submit to save your new campaign

Supported Placeholders

The below placeholders can be copied/pasted into your text message body so that each contact receives a personalized message. 

Using Links in Text Messages

• When sending links, avoid using a link shortener unless you have a paid subscription that includes a private domain for your links. Link shorteners are more likely to be blocked by carriers. 
• To shorten a URL for free, you can use online services such as Rebrandly or Bitly on all your links. The process is simple: you paste the long URL into the designated field, and then click a button to generate a shortened URL.