Reactivation Text Campaigns

Jump to:

• What are Reactivation Text Campaigns?
• Campaign Duration
• How to Schedule a Reactivation Text Campaign
• Supported Placeholders
• Using Links in Text Messages

What are Reactivation Text Campaigns?

Similar to Monthly Email Campaigns, these text campaigns are meant to reactivate past patients and leads. You can choose the message, the duration, and the date/time for the message to be sent.

Audience

• Reactivation campaigns (email or SMS) are only sent to Contacts in 'No Phase'.
• Contacts who have unsubscribed to texts will not receive reactivation campaign texts. 
• Your reactivation text will be sent to contacts in batches over 9, 30, or 90 days. The size and frequency of these batches depend on how many contacts you have.
  •   Example: If you have 1000 contacts in No Phase and choose a 90-day duration, each week, 78 contacts will receive the Reactivation Message.

Campaign Duration - Drip Campaigns

9 Days

• This is best used during your slowest time of year or if you have a smaller contact list and primarily want to market to your past patients.

30 Days

• This can be used to maintain the current volume in your practice by keeping your contacts engaged while not overwhelming your lead converters.
• This is a good option for a practice that is experiencing frequent last-minute cancellations and wants to fill those spots.

90 Days

• This option is best for practices that want to stay engaged with their contacts but don't need an immediate "boost" in visits.
• This is also the best option for practices that are struggling with staffing or who are worried about being able to respond to replies.

How to Schedule a Reactivation Text Campaign

1. Click the Campaigns tab, and then the Reactivation tab
2. Choose + Schedule Campaign
3. Choose the SMS option under Campaign Type

1. Make sure to choose the Scheduled Date, Name your campaign, (the campaign name is internal and won't be shown to contacts) and add in the Message.
2. You should also choose which days of the week to exclude, if needed. (This option is only available under Timing Delays if you are using a Pre-Built SMS campaign, and choosing to edit it. This helps prevent texts from being sent on certain days of the week, for example, if you're closed on Sundays.)
3. AI Agent - You can toggle on the AI Agent button at the bottom of the Message field - It will handle all SMS communication for contacts in Lead-New, Lead-QuickConfirmed, or No Phase.
4. Segment - If you already have a saved Segment list, you can choose from the Segment dropdown to send an SMS Reactivation Campaign to that list. If you have not saved a Segment (targeted list), you do not need to choose anything in that dropdown.
5. Phase - By default, the Reactivation Campaign targets your contacts in No Phase. You can choose All Contacts instead if you would like. 
6. You can choose to segment your audience by Insurance, Tags, Sex, and/or Age. If this is a segmented list you want to save to send out more messages to in the future, select 'Save as a new Segment?'
7. Click the blue Schedule button
8. You will be able to see your scheduled SMS Reactivation Campaign on the Campaigns > Reactivation page. You can Preview the campaign, View Contacts, View any Scheduled Steps, View Message Logs (this information will populate once the campaign has been sent), and choose to Delete the campaign if you want to stop it from going out.

Supported Placeholders

The below placeholders can be copied/pasted into your text message body so that each contact receives a personalized message. 

Using Links in Text Messages

• When sending links, avoid using a link shortener unless you have a paid subscription that includes a private domain for your links. Link shorteners are more likely to be blocked by carriers. 
• To shorten a URL for free, you can use online services such as Rebrandly or Bitly on all your links. The process is simple: you paste the long URL into the designated field, and then click a button to generate a shortened URL. Ask your CSM or support@getbreakthrough.com for guidance on using links in SMS campaigns.