Used to see an overview of monthly email campaign performance. You can filter this data by date.
Definitions:
Calendar Date (Month): date (or month) for Facebook ad impression and/or lead acquisition
Ad Spend: The amount spent on Facebook ads during the selected period (or month)
Impressions: The number of impressions displayed to the target audience during the selected period (or month)
Leads: The number of leads acquired during the selected period (or month)
Cost per Lead (CPL): Cost to capture a lead from Facebook ads
FS or IE Attended: Leads who attended Free Screen (FS) or Initial Evaluation (IE) sessions
POC Scheduled: Count of leads that converted to Plan of Care (POC)
Cost per POC: Your average cost to acquire a patient from Facebook ads
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