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Testimonials are a key element of your landing page. They provide social proof and increase click-to-conversion rates.
Photo Guidelines
To appear on the landing page, each testimonial must include a photo, message, and patient name. Only Enovis landing pages do not allow a testimonial photo.
The below photo is a great example of a testimonial patient image.
- The treatment team is clearly identifiable in branded shirts
- Everyone is smiling
- The lighting is bright, and the image is high quality
Testimonial Format
Ideally, landing page testimonials are relevant to the funnel type and follow this general format:
“Before [PT, Chiro, etc.], I couldn’t do XYZ because of my [your funnel type] pain. Thanks to [workshop presenter or practice name] I can now do XYX.”
Add Testimonials
Landing pages can accommodate up to 3 testimonials. Each testimonial must have a photo, message, and patient name to show on the landing page. Only Enovis landing pages do not allow a testimonial photo.
- From within Location Settings, click the blue pencil button next to the funnel you're adding testimonials for
- The middle section of the page is your Testimonials section:
- Click Testimonial One, then add the Name (typically first name and last initial)
- Upload a high-quality testimonial image for the Patient Image
- Copy/Paste the patient testimonial into the Testimonial field
- Click Testimonial 2 and 3 to upload more
- Update to save
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