Funnel & Workshop Settings

Jump To:

• Where to Find Funnel Settings
• How to Add Two Workshop Presenters
• Funnel Videos
• Testimonials

In general, once you set up your funnels for the first time, you'll only need to make edits if you add new testimonials or photos. 

Where to Find Funnel Settings

Active funnels for each location can be edited at the bottom of the Location Settings page. 

1. In Breakthrough, open your Location Settings. 
2. Click the pencil icon on the far right of the location you want to edit.
3. Scroll to the bottom of your page to the list of Funnels. 
   
4. Click the blue Edit button next to your funnel to open the settings.

The funnels you'll see here are location-specific. If you think you're missing a funnel from your account, check that you're in the correct location.

How to Add Two Workshop Presenters

1. Enter the first presenter‘s first name, last name (plus any credentials), and “&” in Workshop Presenter First Name
   
2. Enter the second presenter‘s first name and last name (plus any credentials) in Workshop Presenter Last Name

Funnel Videos

If you are using Breakthrough Premium, your funnels include options for landing page, indoctrination, and objection-handling videos. These videos are designed to convert and nurture event leads and registrants.

• Landing Page Video
  • A short video shown on the registration page
  • Example Knee Pain landing page video: Knee Pain Landing Page
• Indoctrination Videos 1, 2, 3
  • Help to nurture leads until the day of the event
  • Example Knee Pain indoctrination video: Hidden Cause of Knee Pain
• Post Workshop Videos 1, 2, 3
  • Help to convert leads that did not attend or sign up for an appointment
  • Example objection handling video: Is Time an Issue?

Testimonials 

Testimonials are a key element of your landing page. They provide social proof and increase click-to-conversion rates. 

• How to add testimonials 
• Standard Testimonial Format:

“Before [PT, Chiro, Treatment, etc.], I couldn’t do XYZ because of my [funnel type] pain. Thanks to [workshop presenter name or practice name] I can now do XYX.” - Patient First Name