Frequently Asked Questions |
What's the difference between Facebook and Google?
The majority of leads from Google will be calling you; instead of you calling them! Most leads from Google Ads are people who are looking to schedule an appointment, whereas most Facebook leads are going to be workshop registrants.
Are the landing pages different for Google Ads?
Slightly. For Google, you can add in some additional information like Business Hours, About Us, and why potential patients should choose your practice.
Google landing pages direct leads to call the clinic or request an appointment; they don't focus on workshops in the same way that Facebook ads do.
How can I edit the information on my Google page?
You'll edit a Google Ads page the same way that you would edit your other funnels. Under your location settings, choose Adwords to update your business hours, testimonials, etc.
I received an email that my Google account has violated policies and is restricted. What should I do?
Forward the email to support@getbreakthrough.com. Do not respond or click any links in the ad. Nine times out of ten, this is a phishing email and is not legitimate. If the email is legitimate, Breakthrough will work with Google on your behalf to resolve any restrictions. This is one of the services we provide to you for running your ads with us!
Do I need to make my own TikTok videos? Can we just use my landing page videos?
TikTok is a new and developing platform; the videos needed are shorter, more personal, and give more information in a small amount of time. It's best to film videos specifically for TikTok. Your CSM will help provide scripts and best practices for filming these videos.
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