Writing Green Ink Letters to patients creates loyal customers that promote your practice through word of mouth in the community. It's important that you right these of the day of discharge.
Here are the steps to writing a Green Ink Letter to a patient:
- Acknowledge. Write a handwritten letter and acknowledge that person for what they did. Recognize and admire them for getting through treatment.
- Personal. Mention something personal and unique to them. This can come from a conversation you had, such as taking a trip, getting back to sports, etc.
- Soft CTA. Include a small ask or directive.