After someone registers for a workshop, they are automatically put into a Workshop Indoctrination Sequence and will receive automated emails and texts from Launchpad.


If the contact's phone number and/or email are incorrect, these automated touchpoints will not be delivered, so it's important that you confirm these contact details during the confirmation call with the registrant (ie. "Is [email here] the best email for us to send more information to?" -- update their Contact Detailed Record with best email and phone number). 


In some of the follow-up emails, the videos you film with us after purchasing your funnel are included and attached to the email, letting the recipient know what they can expect to learn at the workshop. You can review these videos and refresh yourself on what was said in those videos by finding them in your "Settings > Preview" tab. 


Pre-Workshop Videos Sent in Workshop Indoc Emails

*Click on the image to enlarge*



Workshop Emails and Text Copy

Click on each funnel to access the specific workshop email and text copy.

Arthritis
Balance and Dizziness 

Greatest Promotion Ever

Heel 
Knee  
Low Back
Neck 
Rotator Cuff 
VIRTUAL Low Back 
VIRTUAL Rotator Cuff 

In-House Workshops - Pre-Workshop Automated Emails and Texts

Total Touch Points: 8 (2 Text Messages & 6 Emails)


Below is a framework of the emails and texts sent once someone registers for an upcoming workshop. To see the exact copy for each funnel, click here.


Email 1 - sent when Contact registers for the Workshop
Subject: "Complete Your Registration"

Hi [Contact.FirstName],


Thank you for registering for our upcoming Shoulder and Rotator Cuff Workshop. 


During the workshop, we’ll teach you everything you need to know to stop living with pain and start getting relief. Because these workshops can make such a difference in quality of life for people in pain, they fill up very quickly!


To make sure you have a seat, please call our office at [Practice.Phone] to confirm. 


After that, your registration will be complete and you’ll be on your way to defeating your shoulder pain. 


Thank you!


P.S. Keep an eye on your inbox over the next couple of days. We’ll be sending you a few short videos to help prepare you for the workshop and make sure you get the most out of it.


Text Message 1 - sent when Contact registers for the Workshop

Hi [Contact.FirstName] - Your [Workshop.Type] workshop registration is NOT complete. Please call us at [Practice.Call.Tracking.Number] to confirm your seat. The limited seats fill quickly. | Reply STOP to opt-out.


Email 2 - sent 1 day after the previous email
Subject: "[Contact.FirstName], treat your Rotator Cuff naturally."

Hi [Contact.FirstName],


Thanks for registering for our upcoming Shoulder and Rotator Cuff Workshop on [Contact.WorkshopDateHumanized]. 


You may be in pain right now, so I put together this quick video on how you can treat your shoulder pain naturally. We’ll go more in-depth at the workshop but I hope this helps in the meantime. 


Click Here to Watch.


Thanks for registering! 


P.S. If you haven’t confirmed you’re coming, please call our office at [Practice.Phone].


Email 3 - sent 3 days after the previous email
Subject: "What is The Rotator Cuff?"

Hi [Contact.FirstName],


I made another video for you.


Take a few minutes to understand exactly what the rotator cuff is and what happens when it's injured. 


Click Here to Watch.


Thanks,


P.S. If you haven’t confirmed you’re coming, please call our office at [Practice.Phone].


Email 4 - sent 3 days after the previous email
Subject: "What Happens When You Put It Off..."

Hi [Contact.FirstName],


Soon you’ll be learning all about the science behind your shoulder and rotator cuff and the best ways to find relief at our workshop on [Contact.WorkshopDateHumanized]. 


Until then, I wanted to share with you what happens when you wait to deal with your rotator cuff issues.


Click Here to Watch.


Thanks,


P.S. If you haven’t confirmed you’re coming, please call our office at [Practice.Phone].


Email 5 - sent 1 day before the workshop
Subject: "See you soon, [Contact.FirstName]"

Hi [Contact.FirstName],


Our free Shoulder and Rotator Cuff Workshop is tomorrow. Here’s everything you need to know:


Where:

[Contact.WorkshopAddress]


When: 

[Contact.WorkshopDateHumanized]


Before the big day, I wanted to get an idea from you on exactly what you want to learn in the presentation. That way, the workshop can be as helpful as possible. 


If you have a minute, reply back with responses to these quick questions:

  • On a scale of 0-10, what is the worst shoulder pain you’ve experienced in the last 30 days? 
  • What caused it?


I’ll make sure to cover your specific pain point at the upcoming workshop. Excited to see you there!  


P.S. If you haven’t confirmed you’re coming, please call our office at [Practice.Phone].



 Text Message 2 - 1 day before the workshop

Hi [Contact.FirstName] - Your [Workshop.Type] workshop is tomorrow, [Workshop.Date], at [Workshop.Address]. If you need directions or have any questions please call [Practice.Call.Tracking.Number] | Reply STOP to opt-out.



Email 6 - sent day of workshop
Subject: "Today is the Shoulder and Rotator Cuff Workshop!"

Hi [Contact.FirstName],


Today’s the day of the Shoulder and Rotator Cuff Workshop! 


Last night, we got everything set up for the event. I saved a spot just for you! 


Here are the details again: 


Where:

[Contact.WorkshopAddress]


When: 

[Contact.WorkshopDateHumanized]


See you soon! 


P.S. If you haven’t confirmed you’re coming, please call our office at [Practice.Phone].



NOTE: If the contact registers only a few days prior to the workshop, not all touchpoints are delivered and it will be an accelerated version with less emails but the same amount of text messages.