Building Your Marketing Calendar

Modified on Mon, 24 Jun at 1:24 AM

Setting up an annual marketing calendar is a crucial step in ensuring consistent and effective marketing efforts throughout the year.

Remember, a successful marketing calendar is about more than promoting your services. It's also about building relationships with your community and enhancing your practice’s reputation.

Click Here to Download the Quarterly Marketing Template

Define Your Marketing Goals: Identify your practice's primary objectives. These could include increasing patient numbers, promoting specific services, or enhancing brand awareness. Set SMART goals for each objective.
Understand Your Target Audience: Analyze your current patient demographics and identify your ideal patient profile.
Assess Past Marketing Efforts: Review previous marketing activities and their outcomes. Determine what worked well and what didn’t, and why.
Plan Monthly Themes and Campaigns: Divide the year into months or quarters, focusing on specific themes or health observances relevant to your services (e.g., National Physical Therapy Month, seasonal promotions).
Allocate Budget and Resources: Determine your marketing budget for the year.
Choose Marketing Channels: Diversification is key. Consider a mix of digital and traditional marketing methods such as social media, email newsletters, local advertising, and community events.
Create Content and Collateral: Plan content creation for your campaigns (blog posts, videos, social media posts, flyers) and ensure consistency in branding and messaging.
Integrate with Practice Operations: Align marketing activities with your practice’s operational calendar (e.g., staff availability for events, peak treatment times).
Monitor and Adjust: Set up a system to track the performance of your marketing activities (e.g., patient inquiries, website traffic). - Be prepared to adjust your plan based on what’s working or not.
Review and Update Regularly: Schedule regular reviews of your marketing calendar (monthly or quarterly). - Update the plan as needed based on new opportunities, changes in the market, or feedback from patients and staff.