• Wide vs. Deep vs. Square. Choose whichever the presenter prefers. Chad’s favorite is the square to create an intimate audience feel. 
  • Number of Registrants. You always want a few less chairs than the number of registrants. You won’t always get 100% attendance. Empty seats emphasize why people didn’t show up. Have chairs on backup just in case there is 100% show. 
  • Temperature. Chad prefers 70 - 72 degrees when presenting. It’s proven that colder temperatures keep people awake. 
  • Noises. Shut off any noises that may prohibit attendees from hearing.
  • Interruptions. Always put in processes to limit distractions from your presentation. 


  • White Board. It’s engaging to draw and demonstrate during your presentation. 
  • Podiums vs Table. Chad prefers a table so there’s no barrier between him and the audience. Choose whichever you prefer. 
  • Models, Illustrations. If you’re not going to draw on the whiteboard, bring models or illustrations to keep your audience engaged. 
  • Testimonials Hanging. Make sure you’re parading people by testimonials. Your waiting room is a great place to display testimonials.  


  • Worksheet. Everyone gets a worksheet to fill out. 
  • Pens. Have pens to handout to the audience. 
  • Report. Have this ready to handout to attendees. 
  • Book (if you have one). Chad constantly drops hints about his book for social consumption and social proof.
  • Water vs. Snacks vs. Decorations. Chad’s realized that people who are coming to workshops are looking for information, not snacks and decorations. Only providing water bottles is the best option.

To learn more about workshop setup, click here.