Green Ink Letter Tips:

  • It’s okay to use other media but direct mail is the most memorable. 
  • The goal of green ink letters is to become known, liked and trusted. 
  • Think about the process of implementing these letters in your practice. 
  • Position GILs as a tool amongst your staff. You can incentivize these letters to provide even more value to your staff. 
  • Color of ink is arbitrary. 
  • Test out different strategies with your Green Ink Letters. You can get creative with card stock, pen color, drop off vs. mail, etc.