Report Leads

Modified on Thu, 28 Mar 2024 at 05:13 PM

Report BOOMs are email notifications that a person just downloaded a free report from one of your email campaigns.


How to follow up: 

When following up with Report BOOMs, we’ve found it most effective to think along the following lines: 

  • Reach them where they’ve already requested to receive content: their email address.
  • Try to offer them what they’ve already shown to be interested in: free information!
  • Invite them to the workshop: Include a custom URL to your landing page in your email.
  • Ask them to respond to your email on how you can personalize the workshop for them.


For example, we could use a template like this for each Report BOOM: 


Hey (Workshop Registrant Name)! 


Thank you for downloading “The Top 10 Most Burning Questions for Back Pain & Sciatica” Report from our Facebook page! 

The first step towards dealing with your pain is to understand it, so we hope that you found it useful and informative. 

In case you’re interested in more FREE information, we have a Lower Back Pain & Sciatica workshop coming up at (Practice Name) on (Date). 

All you have to do to reserve your spot is click here (<—Hyperlink to workshop landing page) 

This workshop is more valuable if it’s personalized for you, so please respond here with one question that we can answer for you at the workshop. 


Best Regards, 

[Signature] 

 

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